QUICK ANSWER
Most big phone makers launch new flagships around the same time each year, and older models usually drop in price soon after. If you need a phone now, buy. If you can wait, buying just after a launch, either the new model or the newly discounted older one, usually gets you the best value.
How the launch cycle works
Major brands tend to follow a yearly rhythm: a flagship launch, a few months of full-price sales, then discounts as the next launch approaches. Retailers and carriers also run big promotions around shopping festivals and holidays.
Buy now or wait?
| Your situation | Best move |
|---|---|
| Your phone is broken or very slow | Buy now; consider last year’s model for value |
| A launch is a few weeks away | Wait; you’ll get the new model or a discount on the old one |
| You want the newest features | Buy at launch, or wait a few weeks for early bugs to be fixed |
| You’re on a tight budget | Buy the previous generation after the new launch |
Signs a launch is coming
- Official event invitations from the brand.
- The current model going out of stock in some colours or sizes.
- Retailers discounting the current model heavily.
- Lots of leaks and rumours in tech news.
Getting the best price
- Compare the same model across official stores, retailers and carriers.
- Check trade-in offers, which can be worth more around launches.
- Consider certified refurbished phones with a warranty.
- Watch for software update support: a cheaper older model should still receive updates for several years.
Frequently asked questions
How much does an older model drop after a launch?
It varies by brand and market. Discounts are common but not guaranteed, so compare prices before and after the launch.
Is it risky to buy on launch day?
Not usually, but early units can have small software bugs that are fixed in the first updates.
How long will my phone get updates?
Check the maker’s stated update policy. Many now promise several years of security updates for flagships.
Sources
- Apple Newsroom: official launch announcements
- Samsung Newsroom: official launch announcements